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New Products See all
  1. Bubble Wooden Numbers & Blocks Counting Set
    Bubble Wooden Numbers & Blocks Counting Set
    S$35.91 List Price: S$39.90 You Save: S$3.99 (10%)
  2. Beaba Ergonomic First Stage Silicone Spoons, 4pk - Rainbow
    Beaba Ergonomic First Stage Silicone Spoons, 4pk - Rainbow
    S$29.90 List Price: S$45.90 You Save: S$16 (35%)
    Rating:
    100%
  3. Beaba 2-in-1 Training Cup, 210ml (4 Colours)
    Beaba 2-in-1 Training Cup, 210ml (4 Colours)
    S$19.90 Regular Price S$28.90 You Save: S$9 (31%)
    Rating:
    87%
  4. Bravado Essential Stretch Nursing Bra - Black (3 Sizes)
    Bravado Essential Stretch Nursing Bra - Black (3 Sizes)
    S$55.92 Regular Price S$69.90 You Save: S$13.98 (20%)
  5. Beaba Transatdo 1st Stage Baby Bath Support - Blue/Grey
    Beaba Transatdo 1st Stage Baby Bath Support - Blue/Grey
    S$45.00 List Price: S$54.00 You Save: S$9 (17%)
  6. Clevamama ClevaRinse™ Baby Bath Shampoo Rinse Cup (3 Colors)
    Clevamama ClevaRinse™ Baby Bath Shampoo Rinse Cup (3 Colors)
    S$8.72 Regular Price S$10.90 You Save: S$2.18 (20%)
  7. Parklon LaPure Playmat - Jelly Terrazzo (L15)
    Parklon LaPure Playmat - Jelly Terrazzo (L15)
    S$361.25 List Price: S$425.00 You Save: S$63.75 (15%)
  8. Skip Hop Moby Smart Sling 3-stage Baby Bath Tub (3 Colors)
    Skip Hop Moby Smart Sling 3-stage Baby Bath Tub (3 Colors)
    S$80.91 Regular Price S$89.90 You Save: S$8.99 (10%)
    Rating:
    94%
  9. Beaba Stainless Steel Training Cutlery (3 Colours)
    Beaba Stainless Steel Training Cutlery (3 Colours)
    S$19.90 Regular Price S$29.90 You Save: S$10 (33%)
  10. Bravado Restore Nursing Bra - Antique White (3 Sizes)
    Bravado Restore Nursing Bra - Antique White (3 Sizes)
    S$55.92 Regular Price S$69.90 You Save: S$13.98 (20%)
  11. Mushie Paint Palette Press Toy
    Mushie Paint Palette Press Toy
    S$22.90 List Price: S$26.80 You Save: S$3.9 (15%)
  12. Bubble Wooden My Mixer Set
    Bubble Wooden My Mixer Set
    S$22.41 List Price: S$24.90 You Save: S$2.49 (10%)
Bestsellers See all
  1. Euky Bear Warm Steam Vaporiser
    Euky Bear Warm Steam Vaporiser
    S$102.85 List Price: S$121.00 You Save: S$18.15 (15%)
    Rating:
    80%
  2. The Mixed-Up Chameleon Board Book
    The Mixed-Up Chameleon Board Book
    S$14.90 (+10% OFF FOR VIP)
    Rating:
    95%
  3. LaVie Warming Lactation Massager Pads
    LaVie Warming Lactation Massager Pads
    S$119.00 (+10% OFF FOR VIP)
    Rating:
    90%
  4. Love to Dream Swaddle UP Transition Bag Original 1.0 TOG - Grey
    Love to Dream Swaddle UP Transition Bag Original 1.0 TOG - Grey
    S$55.92 Regular Price S$69.90 You Save: S$13.98 (20%)
    Rating:
    91%
  5. California Baby Calendula Cream Tube, 6oz (exp 04/25)
    California Baby Calendula Cream Tube, 6oz (exp 04/25)
    S$63.90 - S$64.90 List Price: S$69.90 You Save: S$5 (7%)
    Rating:
    97%
  6. California Baby Everyday Lotion - Calendula (8.5oz) - exp 09/25
    California Baby Everyday Lotion - Calendula (8.5oz) - exp 09/25
    S$27.90 List Price: S$36.00 You Save: S$8.1 (23%)
    Rating:
    96%
  7. Diaper Champ ONE Odorless Diaper Bin - Standard (40 NB Diapers)
    Diaper Champ ONE Odorless Diaper Bin - Standard (40 NB Diapers)
    S$74.72 List Price: S$87.90 You Save: S$13.18 (15%)
    Rating:
    90%
  8. BabySafe Cot Latex Baby Mattress (120 x 60 cm)
    BabySafe Cot Latex Baby Mattress (120 x 60 cm)
    S$215.10 List Price: S$239.00 You Save: S$23.9 (10%)
    Rating:
    96%
  9. Fridge-To-Go Pack N Go SB Cooler Bag - Black (8 Panels)
    Fridge-To-Go Pack N Go SB Cooler Bag - Black (8 Panels)
    S$54.90 List Price: S$99.00 You Save: S$44.1 (45%)
    Rating:
    95%
  10. Pigeon Baby Tooth Wipes, 42s
    Pigeon Baby Tooth Wipes, 42s
    S$10.90 (+10% OFF FOR VIP)
    Rating:
    93%
  11. Usborne Book & Jigsaw (100pc) Series (9 Titles)
    Usborne Book & Jigsaw (100pc) Series (9 Titles)
    S$19.90 Regular Price S$24.90 You Save: S$5 (20%)
    Rating:
    99%
  12. Munchkin Dandy Dots Bath Mat
    Munchkin Dandy Dots Bath Mat
    S$24.90 List Price: S$29.90 You Save: S$5 (17%)
    Rating:
    83%
  13. Mustela Gentle Shampoo, 200ml (bef. Baby Shampoo) - exp 05/25
    Mustela Gentle Shampoo, 200ml (bef. Baby Shampoo) - exp 05/25
    S$13.50 List Price: S$15.00 You Save: S$1.5 (10%)
    Rating:
    96%
Featured Products See all
  1. Maxi Cosi Dana Stroller - Red Rumour
    Maxi Cosi Dana Stroller - Red Rumour
    S$349.00 List Price: S$429.00 You Save: S$80 (19%)
  2. Jujube Mini B.F.F. Harry Potter Bag - Honeydukes
    Jujube Mini B.F.F. Harry Potter Bag - Honeydukes
    S$39.00 List Price: S$60.00 You Save: S$21 (35%)
    Rating:
    97%
  3. Medela Purelan Nipple Cream, 7g (exp 09/24)
    Medela Purelan Nipple Cream, 7g (exp 09/24)
    S$11.90 List Price: S$16.90 You Save: S$5 (30%)
    Rating:
    95%
  4. Jujube WOW Be Set - Cute But Deadly
    Jujube WOW Be Set - Cute But Deadly
    S$39.00 List Price: S$80.00 You Save: S$41 (51%)
    Rating:
    98%
  5. Emeibaby Hybrid Wrap Conversion Toddler Plus Carrier (5 designs)
    Emeibaby Hybrid Wrap Conversion Toddler Plus Carrier (5 designs)
    S$209.00 Regular Price S$289.90 - S$299.90 You Save: S$80.9 (28%)
  6. Galt Toys Playnest & Gym - Farm
    Galt Toys Playnest & Gym - Farm
    S$119.20 List Price: S$149.00 You Save: S$29.8 (20%)
  7. Kalencom Jazz Diaper Bag - Heavenly Dots (Pink)
    Kalencom Jazz Diaper Bag - Heavenly Dots (Pink)
    S$49.50 List Price: S$99.00 You Save: S$49.5 (50%)
  8. Jujube Be Ready Tokidoki Cosmetic Case - Tokipops
    Jujube Be Ready Tokidoki Cosmetic Case - Tokipops
    S$39.90 List Price: S$65.00 You Save: S$25.1 (39%)
    Rating:
    93%
  9. Childhome Evolu ONE.80 Swivel Baby High Chair - White
    Childhome Evolu ONE.80 Swivel Baby High Chair - White
    S$329.00 List Price: S$399.00 You Save: S$70 (18%)
  10. Jujube Be Sporty Harry Potter - Cheering Charms
    Jujube Be Sporty Harry Potter - Cheering Charms
    S$189.00 List Price: S$239.00 You Save: S$50 (21%)
    Rating:
    100%
  11. Beaba Isothermal Meal Pouch (7 Designs)
    Beaba Isothermal Meal Pouch (7 Designs)
    S$20.40 Regular Price S$24.00 You Save: S$3.6 (15%)
    Rating:
    100%
  12. Huat Ah T-Shirt (100% Cotton) - White/Green
    Huat Ah T-Shirt (100% Cotton) - White/Green
    S$23.92 Regular Price S$29.90 You Save: S$5.98 (20%)
  13. Onya Baby Cruiser Baby Carrier/Chair Harness - Pearl Grey
    Onya Baby Cruiser Baby Carrier/Chair Harness - Pearl Grey
    S$137.40 List Price: S$229.00 You Save: S$91.6 (40%)
  14. RuggedButts Summer Seersucker Vest  (3 sizes)
    RuggedButts Summer Seersucker Vest (3 sizes)
    S$20.93 Regular Price S$29.90 You Save: S$8.97 (30%)
  15. Jujube Super Be Coastal Diaper Bag - Providence
    Jujube Super Be Coastal Diaper Bag - Providence
    S$59.00 List Price: S$99.00 You Save: S$40 (40%)
    Rating:
    97%
  16. Hape 6-in-1 Music Maker Guitar
    Hape 6-in-1 Music Maker Guitar
    S$29.00 List Price: S$49.90 You Save: S$20.9 (42%)
    Rating:
    93%
  17. Bellema Membrane Set (6pcs)
    Bellema Membrane Set (6pcs)
    S$10.14 Regular Price S$16.90 You Save: S$6.76 (40%)