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Founded in 2007, Pupsik takes its name from the Russian affectionate term “pupsik”, meaning “little darling” or “baby doll”. The name reflects our belief that every family deserves access to trusted products that make everyday life easier, so you can focus on the things that matter most.

Today, Pupsik is a leading Singapore-based e-commerce enabler specialising in parenting, family, and everyday consumable products. Backed by end-to-end expertise in e-commerce retail and digital marketing, we help brands grow their presence through comprehensive market access and omnichannel distribution.

By partnering with leading brand owners and leveraging established global supply networks, we offer families a carefully curated selection of trusted products at accessible prices. Our integrated capabilities in online store and marketplace management, warehouse fulfilment, and customer service ensure a seamless, reliable, and convenient shopping experience from discovery to delivery.

If you're a brand looking to grow your presence in Singapore's parenting and family category, contact us here.