About Pupsik Singapore | Baby, Kids & Mother Care Store Since 2007

Pupsik (also known as Pupsik Studio) is one of Singapore's most trusted online stores for baby, kids, and mother care products — carrying over 13,000 products across 400+ brands, all under one roof. As a leading online store for Toys, Kids and Baby Products in Singapore, we carry a wide range of products at unbeatable prices to make your journey as a parent easier.

Our Story

Pupsik (meaning "baby doll" in Russian) was founded in 2007 by Su Ling Zagorodnova, a first-time mum who couldn't find the products she needed easily in Singapore. What started as a home-based business born out of personal necessity has grown into one of Singapore's longest-running dedicated baby and mother care stores — serving parents for over 18 years.

Over the years, we've expanded to include skincare, haircare, health supplements, and home essentials, but baby and mother care remain the heart of everything we do.

We carry trusted international and local brands, including BioGaia, Sambucol, Heliocare, Baa Baa Sheepz, Medela, Mustela, Ergobaby, Hegen and hundreds more. We hope that the products we have handpicked for our store will meet your needs as a parent who, like us, only wants the best for our babies.